7/30/2023 0 Comments Equal housing opportunity logo![]() ![]() Social media messages must not position your community as more or less suitable for someone based on membership in a protected class. Show diversity when using avatars, animated characters, and illustrations, too. For example, show males and females, people of different races, people with disabilities, a variety of ages, and families with and without children. Consider all federal, state, and locally protected classes. When sharing images, show males and females, people of different races, people with disabilities, a variety of ages, and families with and without children in order to comply with fair housing laws. Do the same for any agency or service that has access to your social media. Before being given access to your social media accounts, each person should complete fair housing training and acknowledge your company’s policies and procedures. Here are some tips to help ensure your employees use social media in a way that complies with fair housing law. Social media communications are often considered advertisements. But “advertising” doesn’t just apply to traditional advertising, such as newspaper and Internet ads, banners and signs, and commercials. It is illegal to create, publish or distribute housing ads that discriminate, limit or deny equal access to housing because of membership in any federally protected class. How is this relevant to property management companies?ĭiscrimination in advertising is prohibited by the Fair Housing Act. However, ProPublica recently retested and found lapses in the company’s monitoring of the rental market. After that report, Facebook said it had built a system to spot and reject discriminatory ads. Last year, ProPublica revealed that Facebook advertisers could target housing ads to whites only. Social Media Must Comply with Fair Housing Laws ![]()
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